Ignorantly the only thing I knew about Turkey was Kebab and Loukoums…I discovered a cool city behind the scenes.
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Hotel Londra in Begolu, typical, old and dusty, art deco, full of souvenirs and tropical birds in cages.
Climb up Galata tower and admire the 360 view of Istanbul after breakfast in a sunny and cold day.
Walk down to the shore through tunnel streets full of musical instruments small shops. eventually buy a guitar…
Stop to one of these fruit juice shops off the streets and have a pomegranata and orange fresh juice.
Stop for lunch at the local fish market hiden behind the boats accessories stores down galata area(not the famous one that I don’t recommend at all), greatest fish ever, even though I discovered the sardines were fished from the bosphorus which was kind of gross…maybe ask for the fried calamari that live in the sea…
Of course a tour of the Mosquee, wrap around your head a foulard and let you become someone else.
After this magical trip into the culture finish up the day with an intense Public Hammam session. Relaxing is a big word, you get scrubbed intensively up and down, after it your skin feels like the butt of a baby…And the massage is more of a torture. The one thing garanteed to make you feel good about yourself is that you feel a super model among the crowd…
Relax and dine in a cozy turkish place… I recommend for a typical dinner Galata House, order the Georgian Ravioli and Gulash veal. Talk to the owner from Istanbul who is multi-lingual and a very interesting person and listen to is wife songs that are creepy but it makes you in the local mood…
Then stops at the Jazz club in the same street for a last beer.
If you are wondering which are next winter colors, it looks and must haves during your sales shopping sessions i might give you a hint…Working in fashion makes you feel like all the things in the stores are already out of fashion. But not necessarely as fashion is a work in progres and a cycle. First it gets introduced: like leopard prints, then accepted in a larger scale, and then abandoned for something new. And so on the cycle keeps on going…No worries Leopard is not out of the game yet…Next trends are daring: pink, pink, pink, turquoise,gold and flare, hats and prints. A mix of bohemian cool vibe and feminine elegance.
Don’t be scare to wear jewellery, fur and and be too much.
Anything is permitted this season. After scarsity comes opulence.
Let’s introduce Turquoise for winter…not ready yet?
When I was a child my mother use to tell me, the only 2 colors you can’t wear together is pink
Well this season it doesnt’ matter you can make the clash…
Preen Pre-Fall 2011/2012
Keep your fur and buy more…
Jane birkin 70′s
Wear silver or gold pants to go to the office…And listen to Marie Antoinette sountrack…
Back already from a few seasons but now to adopt take out your flare pants…
Theyskens teory ss 2011 and Dries Van Noten ss 2011
Keep your last season beige tones and add some caramel…
Throw away your camouflage/military green and buy dark green leaf
Bring back our grand mother bags and wear hats…
The IT bag Ps1 by Proenza Schouler
Be yourself...And be Happy…
Leica by Hermes
I used to love shopping. Since I shop for stores my compulsive passion has totally stopped which is much better for my bank account. Actually it made me be the opposite I became minimalist and essential. Now i start to understand why most of people disguise in black in fashion it is to be neutral so your mind doesn’t get confused by new colours all the time. And black never goes out of fashion.
The concept for people working in this industry is that everything that is in the stores now seems old and out of fashion already. It is always about finding the new IT thing at first. Fashion is a concept that should be in your blood if you want to survive.
Fashion is all about time. It is fast and instantaneous. Like a instant cup noodle: buy eat, and throw.
Tomorrow, consumers will be driven by 4 things:
- keep a bag more than 3 months not looking ridiculously last season.
- Being ask, this is so nice where is it from? And the answer could be anything you decide, because unreconizable luxury is what mature consumers will want tomorrow. No sign, no show, just beautiful colour, shape and touch.
- Timeless products that you can were with everything, and not think too much about fashionably correct.
- Personal taste (unfortunatly, sometimes is is quite ugly)
Luxury has change logos into this:
Products have become a LOGO. The product speak for it-self.
Marketing today is about individuating one product, material colour, that could become the logo identification of the brand. This is how luxury has moved from the 90’s to the 2010’s.
Materials, colours and shapes that are Unique, identify and differentiate one brand to another. And the job is quite tough today. It is the war of handbags.
Eventually people will get tired of seeing the same things everywhere and brands would have to move towards an another strategy to keep their clients.
SERVICE and FLEXIBILITY will be the next logo?
Can you make me a fridge in crocodile? Or a tooth brush in gold?
Lifestyle is beyond fashion.
Luxury is first of all a lifestyle and an attitude.
I believe the brand that can make anything you want will be the winner of this ultra-competitive industry.
It is with service that you win over your competitors. Be better and offer the impossible. 100 % satisfaction.
Brands are driven by their consumers. The only power they don’t have is to make a choice for them.
But the real challenge today is to attract people that understand your products: the understated. That buy because they LOVE and BELIEVE in you. These are the people that will be the prophet of your story and will create a dream epidemy.